What we did:
- Print Design
- Creative Strategy
- Illustration
Deckz
Giving a new edge to printed media
- Print Design
- Creative Strategy
- Illustration
Background
A successful decking company with a wide range of quality products required marketing material that reflected their experience and the cutting edge technology they use to develop all of their products.
Challenge
Decking and cladding, although practical and profitable is not always captivating. We needed to create print collateral that was engaging and eye-catching with out being cluttered and cramped whilst still retaining all the important information customers need to buy with confidence.
The idea
A successful composite decking company with a wide range of quality products required marketing material that reflected their experience and the cutting edge technology they use to develop all of their products.
Keeping it unified
We wanted to lean heavily into the company's existing brand colour. Every page features at least some accents of red. All the marketing material carries
a uniform theme throughout and works cohesively as a collection of elements.
Product brochures can often either look dull and fail to grab a customers attention, or overly complex and frustrate customers. We wanted to get the balance right, providing key details and specifications without overwhelming readers, with simple layouts and clear content hierarchy.
Large product and lifestyle images allow for readers and potential customers to get a better idea of the products on offer, and imagine how they can be used and potential results they can expect.
Visual Depth & Detail
Working with the client, we developed custom technical drawings and illustrations to showcase various features and aspects of the installation process and product care.
Custom illustrations were required throughout for installation instructions, visualising dimensions, exploded diagrams and displaying various important information. This is another tool to engage the customer and help clarify any points of information that text alone may struggle to explain on its own.
